RSLC, CRNC, and New GOP Release Study on Millennial Perception of the GOP

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Contact: Adam Temple
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RSLC, CRNC, and New GOP Release Study on Millennial Perception of the GOP

Today, the Republican State Leadership Committee (RSLC), in partnership with the College Republican National Committee (CRNC) and NewRepublican, released a study entitled “Growing Up GOP: Fresh Ideas from the Fresh Faces of the Republican Party.” The study, available on, details for candidates and party leaders more about the Millennial Generation and how to effectively engage young voters.

Growing Up GOP was conducted because of the fact that Millennials do and will continue to play a crucial role in the future of our Party’s growth and success,” said RSLC President Matt Walter. “The findings in this report indicate that young voters overwhelmingly support conservative solutions that drive openness, disruption, and create choice—but while our ideas resonate with Millennials, our messaging too often does not. Millennials want viable and compassionate solutions—not simply a message of reassurance. As the leading organization that prioritizes building the Republican bench for generations to come, the findings in this report will be critical in helping our candidates discuss their ideas—ideas that this sector of the American electorate already embrace—in new, fresh, appealing ways.”

Produced in collaboration with Kristen Solstis Anderson’s Echelon Insights, the website utilizes a .gop domain as the home for “Growing Up GOP.” The partnership is further evidence of the GOP’s ever-growing ability to lead in new, innovative branding strategies online. 

Learn more about our findings in “Growing Up GOP: Fresh Ideas from the Fresh Faces of the Republican Party” by visiting

About .GOP
Launched in 2014, .gop is the preferred domain name for all Republicans and conservatives online. As the only web ending run by a political party, .gop makes history by connecting conservatives, Republicans and all who identify with the GOP movement with an easily identifiable online presence to create a national support structure for the Republican Party. The .gop registry is a technology endeavor dedicated to positioning the Republican Party at the forefront of innovation and advancing Republican principles. .gop is the place where you can find conservative people and ideas on the web. To learn more about .gop, please visit

About the RSLC
The Republican State Leadership Committee (RSLC) is the largest caucus of Republican state leaders in the country and the only national organization whose mission is to elect Republicans to multiple down-ballot, state-level offices.  Since 2002, the RSLC has been working to elect candidates to the offices of lieutenant governor, attorney general, secretary of state, state legislator, the judiciary and other down-ticket races.  The RSLC has more than 150,000 donors in all 50 states. During the 2013-2014 election cycle, the RSLC was active in all 50 states and picked up ten new state legislative chambers, leading to an all-time historic high of 69 chambers controlled by Republicans.  Following the 2015 elections, Republicans now hold 32 total Republican lieutenant governor seats, along with a Republican majority of secretaries of state, now at 28. The RSLC successfully expanded the Future Majority Project and Right Women, Right Now initiatives, spending more than $6 million in direct support of Republican candidates of diverse descent and women, leading to the election of 164 new candidates. Last cycle, the RSLC also launched the Judicial Fairness Initiative and the new top-level domain for the Republican Party, ‘.gop.’ To learn more about the RSLC, please visit or follow @RSLC on Twitter.


.GOP staffRSLC, CRNC, and New GOP Release Study on Millennial Perception of the GOP